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|a 658.8
|b K874
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| 100 |
1 |
0 |
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Estudios de mercadotecnia /
|c Philip Kotler, Keith K. Cox.
|
| 250 |
|
|
|a 4ta. reimp.
|
| 260 |
|
|
|a México :
|b Diana,
|c 1980.
|
| 300 |
|
|
|a 581 p.
|c 23 cm.
|
| 504 |
|
|
|a contiene bibliografía - índice de contenido
|
| 650 |
|
|
|a MERCADO
|
| 650 |
|
|
|a ESTRUCTURA DE MERCADO
|
| 650 |
|
|
|a POLITICA COMERCIAL
|
| 653 |
|
|
|a MERCADOTECNICA
|
| 653 |
|
|
|a ANALISIS DE LAS OPORTUNIDADES COMERCIALES
|
| 653 |
|
|
|a ORGANIZACION DEL MERCADO
|
| 653 |
|
|
|a PLANEACION DEL PROGRAMA COMERCIAL
|
| 653 |
|
|
|a CONTROL DEL ESFUERZO COMERCIAL
|
| 653 |
|
|
|a PLANEAMIENTO DEL MERCADO
|
| 700 |
|
|
|a Cox K. Keith
|
| 942 |
|
|
|c LIB
|2 udc
|h 658.8
|i k874
|6 6588_K874
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