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| LEADER |
00000nam a22000004a 4500 |
| 003 |
AR-PoBFCE |
| 005 |
20171107193143.0 |
| 008 |
171107b xxu||||| |||| 001 0 SPA d |
| 952 |
|
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|0 0
|1 0
|2 udc
|4 0
|6 6588_K874
|7 0
|9 2469
|a 02A
|b 02A
|d 2015-07-10
|l 0
|o 658.8 K874
|p 2695
|r 2015-07-10 00:00:00
|t Ej. 4
|w 2015-07-10
|y LIB
|
| 999 |
|
|
|c 699
|d 699
|
| 040 |
|
|
|a FCE
|c FCE
|
| 041 |
|
|
|a spa
|
| 080 |
|
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|a 658.8
|b K874
|
| 100 |
1 |
|
|a Kotler, Philip
|
| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b Análisis, planeación y control /
|c Philip Kotler
|
| 250 |
|
|
|a 1a. ed.
|
| 260 |
|
|
|a México :
|b Diana,
|c 1969.
|
| 300 |
|
|
|a 715 p.
|c 23 cm.
|
| 653 |
|
|
|a DIRECCION
|
| 653 |
|
|
|a MERCADOTECNIA
|
| 653 |
|
|
|a MERCADO
|
| 653 |
|
|
|a EMPRESA
|
| 653 |
|
|
|a PLANEACION
|
| 653 |
|
|
|a TOMA DE DECISIONES
|
| 653 |
|
|
|a PRODUCTOS
|
| 653 |
|
|
|a PRECIOS
|
| 653 |
|
|
|a CANALES DE DISTRIBUCIÓN
|
| 653 |
|
|
|a PROPAGANDA
|
| 653 |
|
|
|a VENTAS
|
| 653 |
|
|
|a CONTROL DE LA MERCADOTECNIA
|
| 942 |
|
|
|c LIB
|2 udc
|h 658.8
|i K874
|6 6588_K874
|