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| 020 |
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|a 968-444-422-3
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| 040 |
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|a FHyCS
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| 100 |
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|a Kotler, Philip
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| 100 |
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|a Escalona García, Roberto L., tr.
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| 245 |
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|a Dirección de marketing
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| 250 |
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|a ed. milenio
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| 260 |
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|a México, D.F.
|b Pearson Educación
|c 2001
|
| 300 |
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|a 718 p.
|c il.; 24 cm
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| 500 |
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|a INV. 22877 ESTA MOROSO (2003)
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| 650 |
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|a MARKETING
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| 650 |
|
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|a ESTUDIO DE MERCADO
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| 650 |
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|a PLANIFICACION ESTRATEGICA
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| 650 |
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|a CONSUMIDOR
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| 650 |
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|a OFERTA Y DEMANDA
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| 650 |
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|a COMUNICACION
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| 650 |
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|a RELACIONES PUBLICAS
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| 942 |
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|c LIB
|6 _
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| 999 |
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|c 20208
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