Forgotten effects in the design of a political campaign
The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates. To achieve the...
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| Format: | Online |
| Language: | Spanish |
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Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2003
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| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684 |
| _version_ | 1813809444685873152 |
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| author | Sarasola, Marta |
| author_facet | Sarasola, Marta |
| author_sort | Sarasola, Marta |
| collection | Revista Vision de Futuro |
| description | The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates.
To achieve the voters' best concept, a series of actions are planned in certain media or communication channels. It may happen that the repercussion of a media on a the direct only quality, be larger than those planned, when indirect ones.Although the topic has been outlined in a theoretical way, by some authors, the work uses real data, provided by the heads of the political campaign of the two parties, which presented candidates for Governor of the Province of Misiones, for the elections held in 1999.
The results allowed the experts to get to know the forgotten effects, in their strategic models, allowing them to reconsider the initial matrix of direct repercussion.
thus they will be able to make decisions in the planning of further election campaigns, where the allocation of financial resources is optimized, to the different options of propaganda channels. |
| format | Online |
| id | ojs-article-684 |
| institution | Facultad de Ciencias Economicas |
| language | Spanish |
| publishDate | 2003 |
| publisher | Universidad Nacional de Misiones - Facultad de Ciencias Económicas |
| record_format | ojs |
| spelling | ojs-article-6842021-11-17T18:27:31Z Forgotten effects in the design of a political campaign Efectos olvidados en el diseño de una campaña proselitista Sarasola, Marta Campaign; Candidate; Communication; Election Campaña; Candidato; Comunicación; Elección The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates. To achieve the voters' best concept, a series of actions are planned in certain media or communication channels. It may happen that the repercussion of a media on a the direct only quality, be larger than those planned, when indirect ones.Although the topic has been outlined in a theoretical way, by some authors, the work uses real data, provided by the heads of the political campaign of the two parties, which presented candidates for Governor of the Province of Misiones, for the elections held in 1999. The results allowed the experts to get to know the forgotten effects, in their strategic models, allowing them to reconsider the initial matrix of direct repercussion. thus they will be able to make decisions in the planning of further election campaigns, where the allocation of financial resources is optimized, to the different options of propaganda channels. La campaña proselitista previa a una elección tiene como objetivo colocar al candidato en la posición de vencedor. Para ello un grupo de expertos se aboca al diseño de las estrategias que logren resaltar ante los electores aquellas cualidades que distinguen a él de los otros candidatos. Para lograr el mejor concepto del votante se planifican una serie de acciones en determinados medios o canales de comunicación. Puede ocurrir que la incidencia de un medio sobre una cualidad sea en realidad mayor que la considerada en la planificación debido a que no se consideran las incidencias indirectas. Estas reciben el nombre de efectos olvidados. Si bien el tema ha sido planteado en forma teórica por algunos autores, el trabajo utiliza datos reales proporcionados por los jefes de campaña proselitista de los dos partidos que presentaron candidato a Gobernador de la Provincia de Misiones en la elección efectuada en 1999. Los resultados obtenidos permiten a los expertos conocer los efectos olvidados en sus modelos estratégicos, posibilitándoles reconsiderar la matriz inicial de incidencias directas. Será su decisión modificarla o no en la planificación de campañas electorales posteriores, a efectos de optimizar la asignación de recursos financieros a las distintas opciones de canales de propaganda. Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2003-12-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684 Scientific Journal Visión de Futuro; Vol. 1 No. 1 (2004): Junio Visión de Futuro; Vol. 1 No. 1 (2004): Junio Revista Científica Visión de Futuro; Vol. 1 Núm. 1 (2004): Junio 1668-8708 1669-7634 spa https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684/615 https://creativecommons.org/licenses/by-nc/2.5/ar/ |
| spellingShingle | Campaign; Candidate; Communication; Election Campaña; Candidato; Comunicación; Elección Sarasola, Marta Forgotten effects in the design of a political campaign |
| title | Forgotten effects in the design of a political campaign |
| title_alt | Efectos olvidados en el diseño de una campaña proselitista |
| title_full | Forgotten effects in the design of a political campaign |
| title_fullStr | Forgotten effects in the design of a political campaign |
| title_full_unstemmed | Forgotten effects in the design of a political campaign |
| title_short | Forgotten effects in the design of a political campaign |
| title_sort | forgotten effects in the design of a political campaign |
| topic | Campaign; Candidate; Communication; Election Campaña; Candidato; Comunicación; Elección |
| topic_facet | Campaign; Candidate; Communication; Election Campaña; Candidato; Comunicación; Elección |
| url | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684 |
| work_keys_str_mv | AT sarasolamarta forgotteneffectsinthedesignofapoliticalcampaign AT sarasolamarta efectosolvidadoseneldisenodeunacampanaproselitista |