Forgotten effects in the design of a political campaign

The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates. To achieve the...

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Bibliographic Details
Main Author: Sarasola, Marta
Format: Online
Language:Spanish
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2003
Subjects:
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684