Forgotten effects in the design of a political campaign
The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates. To achieve the...
Main Author: | Sarasola, Marta |
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Format: | Online |
Language: | Spanish |
Published: |
Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2003
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Subjects: | |
Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684 |
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