Juan Vicente Aliaga (born 1959) is a Spanish art critic who has written widely on contemporary conceptual art as well as on gender and queer theory. In his pioneer 1997 book ''Identidad y diferencia: sobre la cultura gay en España'', co-authored with José Miguel G. Cortés, he expressed criticism of the assimilationist strategies of mainstream LGBT+ associations in Spain, advocating instead for a politics of difference and the reappropriation of slurs like "marica" and "maricón", similarly to what happened with "queer" in English-speaking countries.
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