Shooper marketing : estrategias de mercado /
| Main Author: | |
|---|---|
| Format: | Libros Digitales |
| Language: | Spanish |
| Published: |
Paracuellos de Jarama, Madrid :
Ra-Ma Editorial,
2018.
|
| Series: | Ra-Ma empresa
|
| Subjects: | |
| Online Access: | https://elibro.net/ereader/elibrounam/105634 |
Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria
