Brainketing : el marketing es sencillo : conquistar el cerebro de las personas es lo difícil /
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| Format: | Libros Digitales |
| Language: | Spanish |
| Published: |
Lima :
Universidad Peruana de Ciencias Aplicadas (UPC),
2013.
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| Online Access: | https://elibro.net/ereader/elibrounam/41313 |
Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria
