Relevancia de la marca : hacer a los competidores irrelevantes /

Bibliographic Details
Main Author:	Aaker, David
Other Authors:	Álvarez del Blanco, Roberto (prologuista.), Moreno López, Yago (traductor.)
Format:	Libros Digitales
Language:	Spanish
Published:	Madrid : Pearson Educación, 2012.
Subjects:	Trademarks. Brand name products. Marca registrada. Comercio. Libros electronicos.
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