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|a FCE
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|a 658.8
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| 100 |
1 |
0 |
|a Levy, Alberto R.
|
| 245 |
1 |
0 |
|a Estrategia competitiva :
|b la dirección superior y el conflicto en el mercado /
|c Alberto R. Levy.
|
| 260 |
|
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|a Buenos Aires :
|b Macchi,
|c 1983.
|
| 300 |
|
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|a 224 p.
|c 22 cm.
|
| 504 |
|
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|a contiene bibliografía - epilogo - prefacio
|
| 650 |
|
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|a MERCADO
|
| 650 |
|
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|a CONSUMIDOR
|
| 650 |
|
|
|a ESTUDIO DE MERCADO
|
| 653 |
|
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|a ESTRATEGIA
|
| 653 |
|
|
|a PENSAMIENTO ESTRATEGICO
|
| 653 |
|
|
|a SEGMENTACION DEL MERCADO
|
| 653 |
|
|
|a PROCESO DECISORIO DEL CONSUMIDOR
|
| 653 |
|
|
|a CICLO DE VIDA DEL PRODUCTO
|
| 653 |
|
|
|a ANALISIS DE LA CARTERA DE PRODUCTOS
|
| 942 |
|
|
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