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|a 658.8.012.12
|b K557
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| 100 |
1 |
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|a Kinnear, Thomas C.
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| 245 |
1 |
0 |
|a Investigación de mercados :
|b un enfoque aplicado /
|c Thomas C. Kinnear , James R. Taylor ; traducción Gloria E. Rosas Lopetegui ; revisión técnica José Nicolás Jany Castro.
|
| 250 |
|
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|a 5a. ed.
|
| 260 |
|
|
|a Bogotá :
|b McGraw-Hill Interamericana,
|c 1998.
|
| 300 |
|
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|a 874 p.
|c 27 cm.
|
| 504 |
|
|
|a Contiene glosario, apéndice, índice de nombres e índice temático.
|
| 653 |
|
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|a SISTEMA DE MARKETING
|
| 653 |
|
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|a ETICA
|
| 653 |
|
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|a PROCESO DE INVESTIGACION
|
| 653 |
|
|
|a TIPOS DE INVESTIGACION
|
| 653 |
|
|
|a FUENTES DE DATOS
|
| 653 |
|
|
|a MEDICION
|
| 653 |
|
|
|a ACTITUDES
|
| 653 |
|
|
|a DISEÑOS CAUSALES
|
| 653 |
|
|
|a RECOLECCION DE DATOS
|
| 653 |
|
|
|a CUESTIONARIOS
|
| 653 |
|
|
|a MUESTREO
|
| 653 |
|
|
|a ANALISIS UNIVARIADO
|
| 653 |
|
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|a ANALISIS BIVARIADO
|
| 653 |
|
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|a ANALISIS MULTIVARIADO
|
| 653 |
|
|
|a VARIANZA
|
| 653 |
|
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|a COVARIANZA
|
| 653 |
|
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|a DEMANDA
|
| 653 |
|
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|a INVESTIGACION PUBLICITARIA
|
| 653 |
|
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|a DISTRIBUCION
|
| 653 |
|
|
|a FIJACION DE PRECIOS
|
| 700 |
|
|
|a Taylor, James R.
|
| 700 |
1 |
|
|a Rosas Lopetegui, Gloria E.
|e tr.
|
| 700 |
1 |
|
|a Jany Castro, José Nicolás
|e rev.
|
| 942 |
|
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|0 11
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