Las Claves del Marketing Actual : Teorías y métodos para la realidad latinoamericana /
| Other Authors: | , , , , , , |
|---|---|
| Format: | Libros |
| Language: | Spanish |
| Published: |
Buenos Aires :
Norma,
2005.
|
| Edition: | 1a. ed. |
| Subjects: | |
| Online Access: | Ver en el OPAC del Koha |
Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria
