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999 |
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|c 1994
|d 1994
|
020 |
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|a 9586990222
|
040 |
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|a FCE
|c FCE
|
041 |
|
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|a spa
|
080 |
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|a 658.8
|b S689
|
100 |
1 |
|
|a Solomon, Michael
|
245 |
1 |
0 |
|a Marketing :
|b personas reales, decisiones reales /
|c Michael R. Solomon, Elnora W. Stuart ; traducción Ricardo Hoyos Ballesteros , Jaime Colmenares Cobos ; revisión técnica Christian Betancur Botero.
|
250 |
|
|
|a 2a. ed.
|
260 |
|
|
|a Bogotá :
|b Pearson Educación de Colombia,
|c 2001.
|
300 |
|
|
|a 594 p.
|c 28 cm.
|
504 |
|
|
|a Contiene notas al final, glosario, créditos, índice de nombres e índice temático
|
653 |
|
|
|a PLANEACION ESTRATEGICA
|
653 |
|
|
|a PORTAFOLIO DE NEGOCIOS
|
653 |
|
|
|a RESPONSABILIDAD SOCIAL
|
653 |
|
|
|a CALIDAD
|
653 |
|
|
|a MARKETING GLOBAL
|
653 |
|
|
|a DECISION
|
653 |
|
|
|a PERCEPCION
|
653 |
|
|
|a MOTIVACION
|
653 |
|
|
|a CLASE SOCIAL
|
653 |
|
|
|a MERCADOS INSTITUCIONALES
|
653 |
|
|
|a PRODUCTO
|
653 |
|
|
|a BIENES INTANGIBLES
|
653 |
|
|
|a SERVICIOS
|
653 |
|
|
|a PRECIOS
|
653 |
|
|
|a ELASTICIDAD
|
653 |
|
|
|a CANALES
|
653 |
|
|
|a COMERCIO ELECTRONICO
|
653 |
|
|
|a PUBLICIDAD
|
653 |
|
|
|a PROMOCION DE VENTAS
|
653 |
|
|
|a RELACIONES PUBLICAS
|
700 |
1 |
|
|a Stuart, Elnora
|
700 |
1 |
|
|a Hoyos Ballestero, Ricardos
|e tr.
|
700 |
1 |
|
|a Colmenares Cobos, Jaime
|e tr.
|
700 |
1 |
|
|a Betancur Botero, Christian
|e rev.
|
942 |
|
|
|c LIB
|2 udc
|h 658.8
|i S689
|6 6588_S689
|