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|c 2003
|d 2003
|
| 020 |
|
|
|a 843681469x
|
| 040 |
|
|
|a FCE
|c FCE
|
| 041 |
|
|
|a spa
|
| 080 |
|
|
|a 658.8
|b S234
|
| 100 |
1 |
|
|a Santesmases Mestre, Miguel
|
| 245 |
1 |
0 |
|a Marketing :
|b conceptos y estrategias /
|c Miguel Santesmases Mestre, Francisca Sánchez de Dusso, Graciela Kosiak de Gesualdo con la colaboración de María Rosa Sanchez Rossi y Horacio Alesandria
|
| 250 |
|
|
|a 1a. ed.
|
| 260 |
|
|
|a Madrid :
|b Pirámide,
|c 2001.
|
| 300 |
|
|
|a 1091 p.
|c 24 cm.
|
| 490 |
|
|
|a Economía y Empresa
|
| 504 |
|
|
|a Incluye:
glosario.
Bibliografía.
índice de nombres.
índice de materias.
|
| 653 |
|
|
|a MARKETING
|
| 653 |
|
|
|a DIRECCION COMERCIAL
|
| 653 |
|
|
|a MERCADO
|
| 653 |
|
|
|a MACROENTORNO
|
| 653 |
|
|
|a DEMANDA
|
| 653 |
|
|
|a SEGMENTACION DE MERCADO
|
| 653 |
|
|
|a COMPORTAMIENTO DEL CONSUMIDOR
|
| 653 |
|
|
|a COMPRA
|
| 653 |
|
|
|a ORGANIZACIONES
|
| 653 |
|
|
|a SISTEMA DE INFORMACION
|
| 653 |
|
|
|a INVESTIGACION COMERCIAL
|
| 653 |
|
|
|a PRODUCTO
|
| 653 |
|
|
|a PRECIO
|
| 653 |
|
|
|a SISTEMA DE DISTRIBUCION
|
| 653 |
|
|
|a LOGISTICA
|
| 653 |
|
|
|a PROMOCION
|
| 653 |
|
|
|a COMUNICACION
|
| 653 |
|
|
|a VENTAS
|
| 653 |
|
|
|a PUBLICIDAD
|
| 653 |
|
|
|a RELACIONES PUBLICAS
|
| 653 |
|
|
|a PLANIFICACION
|
| 653 |
|
|
|a CONTROL
|
| 653 |
|
|
|a MACROMARKETING
|
| 653 |
|
|
|a SOCIEDAD
|
| 653 |
|
|
|a RESPONSABILIDAD SOCIAL
|
| 700 |
|
|
|a Sanchez de Dusso, Francisca
|
| 700 |
|
|
|a kosiak de Gesualdo, Graciela
|
| 700 |
|
|
|a Sanchez Rossi, María Rosa
|4 colab.
|
| 700 |
|
|
|a Alesandria, Horacio
|4 colab.
|
| 942 |
|
|
|c LIB
|0 365
|2 udc
|h 658.8
|i S234
|6 6588_S234
|