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| 040 |
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| 041 |
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|a spa
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| 080 |
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|a 658.8
|b M113
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| 100 |
1 |
0 |
|a McCarthy, E. Jerome
|
| 245 |
1 |
0 |
|a Comercialización :
|b un enfoque gerencial /
|c E. Jerome McCarthy, William D. Perreault, Jr.
|
| 250 |
|
|
|a 8a. ed.
|
| 260 |
|
|
|a Buenos Aires :
|b El Ateneo,
|c 1987.
|
| 300 |
|
|
|a XIV, 652 p.
|c 22 cm.
|
| 504 |
|
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|a contiene índice alfabético - glosario - prefacio - prologo
|
| 653 |
|
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|a ESTRATEGIAS
|
| 653 |
|
|
|a PLANEAMIENTO
|
| 653 |
|
|
|a SEGMENTACION DE MERCADOS
|
| 653 |
|
|
|a DESARROLLO COMERCIAL
|
| 653 |
|
|
|a EJECUCION
|
| 653 |
|
|
|a CONTROL
|
| 653 |
|
|
|a MERCADOS INTERNACIONALES
|
| 700 |
1 |
0 |
|a Perreault, William D.
|
| 942 |
|
|
|c LIB
|2 udc
|h 658.8
|i M113
|0 1
|6 6588_M113
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