Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador

Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.

Dades bibliogràfiques
Autors principals:	Ríos Ponce, Marco Antonio, Álvarez Valencia, Juan Francisco, Arízaga Toledo, Diana Carolina, Arteaga Huiracocha, Joffre Sebastián
Format:	info:eu-repo/semantics/article
Idioma:	English
Publicat:	Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2019
Matèries:	Social Marketing Advertising Below the Line Childhood Obesity Communication
Accés en línia:	https://hdl.handle.net/20.500.12219/2478 https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en

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spelling	ir-20.500.12219-24782023-02-06T15:01:59Z Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador Ríos Ponce, Marco Antonio Álvarez Valencia, Juan Francisco Arízaga Toledo, Diana Carolina Arteaga Huiracocha, Joffre Sebastián Social Marketing Advertising Below the Line Childhood Obesity Communication Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador. Fil: Álvarez Valencia, Juan Francisco. University of Azuay. Faculty of Administration Sciences; Ecuador. Fil: Arízaga Toledo, Diana Carolina. University of Azuay. Faculty of Administration Sciences; Ecuador. Fil: Arteaga Huiracocha, Joffre Sebastián. University of Azuay. Faculty of Administration Sciences; Ecuador. An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with experts and interviews. Then, a quantitative research was carried out through surveys applied to parents of overweight children. Finally, the data was proessed and the socio-economic and socio-demographic results were obtained. This information allowed to identify the behavior of the families in Cuenca-Ecuador. 2019-01-01 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/2478 https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en eng application/pdf application/pdf Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración Visión de Futuro (Misiones), 1-2019; 23(1): pp. 177-197. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
institution	Universidad Nacional de Misiones
collection	Repositorio RIDUNaM
language	English
topic	Social Marketing Advertising Below the Line Childhood Obesity Communication
spellingShingle	Social Marketing Advertising Below the Line Childhood Obesity Communication Ríos Ponce, Marco Antonio Álvarez Valencia, Juan Francisco Arízaga Toledo, Diana Carolina Arteaga Huiracocha, Joffre Sebastián Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
description	Fil: Ríos Ponce, Marco Antonio. University of Azuay. Faculty of Administration Sciences; Ecuador.
format	info:eu-repo/semantics/article
author	Ríos Ponce, Marco Antonio Álvarez Valencia, Juan Francisco Arízaga Toledo, Diana Carolina Arteaga Huiracocha, Joffre Sebastián
author_facet	Ríos Ponce, Marco Antonio Álvarez Valencia, Juan Francisco Arízaga Toledo, Diana Carolina Arteaga Huiracocha, Joffre Sebastián
author_sort	Ríos Ponce, Marco Antonio
title	Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_short	Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_full	Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_fullStr	Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_full_unstemmed	Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
title_sort	relationship between the socioeconomic, sociodemographic and btl publicity factors in the incidence of childhood obesity in cuenca-ecuador
publisher	Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
publishDate	2019
url	https://hdl.handle.net/20.500.12219/2478 https://doi.org/10.36995/j.visiondefuturo.2019.23.01.002.en
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Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador

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