Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects

Fil: Ortigosa Hernández, Mauricio. Anáhuac University Mexico. School of Business and Economics; Mexico.

Bibliographic Details
Main Author: Ortigosa Hernández, Mauricio
Format: info:eu-repo/semantics/article
Language:English
Published: Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración 2021
Subjects:
Online Access:https://hdl.handle.net/20.500.12219/2820
https://doi.org/10.36995/j.visiondefuturo.2021.25.01.001.en
https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/432/317
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author Ortigosa Hernández, Mauricio
author_facet Ortigosa Hernández, Mauricio
author_sort Ortigosa Hernández, Mauricio
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description Fil: Ortigosa Hernández, Mauricio. Anáhuac University Mexico. School of Business and Economics; Mexico.
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language English
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spelling ir-20.500.12219-28202023-02-06T16:43:02Z Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects Ortigosa Hernández, Mauricio Forgotten effects Uncertainty Political marketing Political attitudes Public agenda Fil: Ortigosa Hernández, Mauricio. Anáhuac University Mexico. School of Business and Economics; Mexico. This study contributes to the field of political marketing through the use of instruments based on the Theory of Forgotten Effects. According to this theory, when individuals attribute value to the incidences or connections between two sets of entities, with one set acting as the cause and the other as effect, intervening elements sometimes remain hidden, thus resulting in forgotten effects. To demonstrate the above, a group of citizens from the western Mexico City Metropolitan Area including the townships of Huixquilucan de Degollado and Naucalpan de Juárez in the State of Mexico were asked to determine the incidences between two sets of entities: on the one hand, issues from Mexico’s public agenda, and, on the other, the political attitudes of citizens. The interviews were collected shortly before the 2018 campaign for the presidency and other popularly elected offices began. The results show that the citizens did not identify several elements that are interpolated as forgotten effects between the two entities mentioned above, such as corruption, the economy, and trust in government leaders, among others. 2021-01-29 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/2820 https://doi.org/10.36995/j.visiondefuturo.2021.25.01.001.en https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/432/317 eng application/pdf application/pdf Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración Visión de Futuro (Misiones), 1-2021; 25(1): pp. 24-42. https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/index
spellingShingle Forgotten effects
Uncertainty
Political marketing
Political attitudes
Public agenda
Ortigosa Hernández, Mauricio
Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title_full Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title_fullStr Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title_full_unstemmed Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title_short Incidences of the public agenda on citizens’ political attitudes through the theory of forgotten effects
title_sort incidences of the public agenda on citizens political attitudes through the theory of forgotten effects
topic Forgotten effects
Uncertainty
Political marketing
Political attitudes
Public agenda
url https://hdl.handle.net/20.500.12219/2820
https://doi.org/10.36995/j.visiondefuturo.2021.25.01.001.en
https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/432/317
work_keys_str_mv AT ortigosahernandezmauricio incidencesofthepublicagendaoncitizenspoliticalattitudesthroughthetheoryofforgotteneffects