Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model
Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil.
| Hauptverfasser: | , |
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| Format: | info:eu-repo/semantics/article |
| Sprache: | Englisch |
| Veröffentlicht: |
Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración
2012
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| Schlagworte: | |
| Online-Zugang: | https://hdl.handle.net/20.500.12219/4607 |
| _version_ | 1834030229519073280 |
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| author | Silva Carneiro, Carlos André Tañski, Nilda Catalina |
| author_facet | Silva Carneiro, Carlos André Tañski, Nilda Catalina |
| author_sort | Silva Carneiro, Carlos André |
| collection | Repositorio RIDUNaM |
| description | Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil. |
| format | info:eu-repo/semantics/article |
| id | ir-20.500.12219-4607 |
| institution | Universidad Nacional de Misiones |
| language | English |
| publishDate | 2012 |
| publisher | Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
| record_format | dspace |
| spelling | ir-20.500.12219-46072023-10-21T22:25:42Z Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model Silva Carneiro, Carlos André Tañski, Nilda Catalina Relationship marketing Negotiation Brazilian supplementary health Cooperation Fil: Silva Carneiro, Carlos André. Universidade Federal de Alagoas; Brasil. Fil: Tañski, Nilda Catalina. Universidad Nacional de Misiones. Facultad de Ciencias Económicas; Argentina. The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship between service providers, health operators and final customers in the health plan market in Brazil, this relationship is complex, full of conflicts and stagnation. It was first used, first, as an exploratory research of direct observation of the phenomenon referred to relationship marketing, trading and health insurance to increase employment opportunities. Then, the method of data collection was in that environment through online questionnaires using the survey method, in the representative sector. The type of sample used, where n = 217 and the confidence level was 95%, not intentional probabilistic. In the final, it was concluded that the initially proposed model was fully accepted, taking into account the choice of methodology, then achieving the main objective of this study. 2012-06-19 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion https://hdl.handle.net/20.500.12219/4607 eng info:eu-repo/semantics/altIdentifier/urn/https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666/594 info:eu-repo/semantics/openAccess application/pdf application/pdf 1.009 MB Universidad Nacional de Misiones. Facultad de Ciencias Económicas. Programa de Posgrado en Administración |
| spellingShingle | Relationship marketing Negotiation Brazilian supplementary health Cooperation Silva Carneiro, Carlos André Tañski, Nilda Catalina Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title | Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title_full | Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title_fullStr | Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title_full_unstemmed | Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title_short | Marketing relationship and trading in the relationship between service providers, health operators and final customer : the search for an integrating model |
| title_sort | marketing relationship and trading in the relationship between service providers health operators and final customer the search for an integrating model |
| topic | Relationship marketing Negotiation Brazilian supplementary health Cooperation |
| url | https://hdl.handle.net/20.500.12219/4607 |
| work_keys_str_mv | AT silvacarneirocarlosandre marketingrelationshipandtradingintherelationshipbetweenserviceprovidershealthoperatorsandfinalcustomerthesearchforanintegratingmodel AT tanskinildacatalina marketingrelationshipandtradingintherelationshipbetweenserviceprovidershealthoperatorsandfinalcustomerthesearchforanintegratingmodel |
Marketing relationship and trading in the relationship between service providers, health operators and final customer: the search for an integrating model