Strategy for the marketing of the premium service of the Playa Pesquero hotel

Strategy for the marketing of the premium service of the Playa Pesquero hotel

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Marketing luxury hotels is relevant to meet the growing demands of customers, in this, the Premium services are essential to maintain the planned revenue. The research defined as scientific problem the following: The insufficient commercialization from the strategic of the Premium service, limits th...

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Bibliographic Details
Main Authors: Figueiras Rodríguez , José L., Ochoa Avila , Migdely Barbarita, Medina Labrada, Justa
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2019
Subjects:
Commercialization in luxury hotels; Strategy; Premium service.
Comercialización en hoteles de lujo; Estrategia; Servicio Premium.
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/366

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