CRM as a tool for customer service in the organization

CRM as a tool for customer service in the organization

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The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends retention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element...

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Bibliographic Details
Main Authors: Montoya Agudelo, César Alveiro, Boyero Saavedra, Martín Ramiro
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2012
Subjects:
CRM; Customer service; Quality of service
CRM; Servicio al cliente; Calidad del servicio
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557

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