Digital marketing management in tourist organizations

Digital marketing management in tourist organizations

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Digital marketing has changed the way businesses operate at an international level, taking into account the boom that the use of information and communication technologies has reached. In tourism organizations, these tools play a fundamental role in the process of acquiring new customers, retaining...

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Bibliographic Details
Main Authors: Fernández Cueria, Noel, Pérez Ricardo, Elizabeth del Carmen, Medina Labrada, Justa Ramona, Coronado Provance, Katia Zucel, Feria Velázquez, Francisco Fidel
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2022
Subjects:
Marketing digital; Gestión turística; Comercio electrónico; Posicionamiento web; Redes sociales.
Digital marketing; Tourism management; E-commerce; Web positioning; Social media.
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/559

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