The role of tourism as in consolidating Argentina’s country branding
Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism...
| Main Authors: | , |
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| Format: | Online |
| Language: | Spanish English |
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Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2013
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| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574 |
| _version_ | 1824325934178631680 |
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| author | Echeverri Cañas, Lina María Estay-Niculcar, Christian A. |
| author_facet | Echeverri Cañas, Lina María Estay-Niculcar, Christian A. |
| author_sort | Echeverri Cañas, Lina María |
| collection | Revista Vision de Futuro |
| description | Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand. |
| format | Online |
| id | ojs-article-574 |
| institution | Facultad de Ciencias Economicas |
| language | Spanish English |
| publishDate | 2013 |
| publisher | Universidad Nacional de Misiones - Facultad de Ciencias Económicas |
| record_format | ojs |
| spelling | ojs-article-5742021-11-17T19:24:17Z The role of tourism as in consolidating Argentina’s country branding El rol del turismo en la consolidación de la marca país de Argentina Echeverri Cañas, Lina María Estay-Niculcar, Christian A. Brand identity; Country image; Brand country; Positioning Identidad de marca; Imagen país; Marca país; Posicionamiento Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism has become one of the main sources of foreign exchange for the Latin American countries. This article examines the role of tourism in the process of consolidation of Argentina country brand. La globalización ha sido el punto de partida frente a la creciente competencia que se ha evidenciado en los últimos años entre los territorios (regiones, ciudades y países). Especialmente los países han adoptado e implementado estrategias de diferenciación para estimular el turismo y la inversión económica. El turismo se ha consolidado como una de las principales fuentes de divisas para los países latinoamericanos. Este artículo analiza el rol del turismo en el proceso de consolidación de la marca país de Argentina. Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2013-06-19 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf application/pdf https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574 Scientific Journal Visión de Futuro; Vol. 17 No. 2 (2013): Julio / Diciembre Visión de Futuro; Vol. 17 No. 2 (2013): Julio / Diciembre Revista Científica Visión de Futuro; Vol. 17 Núm. 2 (2013): Julio / Diciembre 1668-8708 1669-7634 spa eng https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574/455 https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574/456 https://creativecommons.org/licenses/by-nc/2.5/ar/ |
| spellingShingle | Brand identity; Country image; Brand country; Positioning Identidad de marca; Imagen país; Marca país; Posicionamiento Echeverri Cañas, Lina María Estay-Niculcar, Christian A. The role of tourism as in consolidating Argentina’s country branding |
| title | The role of tourism as in consolidating Argentina’s country branding |
| title_alt | El rol del turismo en la consolidación de la marca país de Argentina |
| title_full | The role of tourism as in consolidating Argentina’s country branding |
| title_fullStr | The role of tourism as in consolidating Argentina’s country branding |
| title_full_unstemmed | The role of tourism as in consolidating Argentina’s country branding |
| title_short | The role of tourism as in consolidating Argentina’s country branding |
| title_sort | role of tourism as in consolidating argentina s country branding |
| topic | Brand identity; Country image; Brand country; Positioning Identidad de marca; Imagen país; Marca país; Posicionamiento |
| topic_facet | Brand identity; Country image; Brand country; Positioning Identidad de marca; Imagen país; Marca país; Posicionamiento |
| url | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574 |
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