The role of tourism as in consolidating Argentina’s country branding

Globalization has been the starting off point facing increasing competition it has been evident in recent years between the territories (regions, cities and countries). Especially countries have adopted and implemented differentiation strategies to stimulate tourism and economic investment. Tourism...

Full description

Bibliographic Details
Main Authors: Echeverri Cañas, Lina María, Estay-Niculcar, Christian A.
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2013
Subjects:
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/574