Impact of the packaging of plain soymilk on the intention to purchase of the consumer

Impact of the packaging of plain soymilk on the intention to purchase of the consumer

Show other versions (1)

The objective of this work was to evaluate the intention to purchase plain soymilk by correlating it with packaging characteristics through the conjoint analysis. Survey of attributes occurred by focus group (41 participants) and five samples of Brazilian original soymilk. Main attributes that inter...

Full description

Bibliographic Details
Main Authors: dos Santos Baleroni, Pedro Augusto, de Toledo Benassi, Marta, Moreira Terhaag, Marcela, Corso, Marines Paula
Format: Online
Language:English
Published: Facultad de Ciencias Exactas, Químicas y Naturales 2021
Subjects:
Frupo de foco
análise conjunta de fatores
comportamento
preferência
Focus group
conjoint analysis
behavior
preference
Grupo de discusión
análisis conjunto
comportamiento
preferencia
Online Access:https://www.fceqyn.unam.edu.ar/recyt/index.php/recyt/article/view/671

Similar Items

Similar Items