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  1. 1
    Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria
    “…This article is a theoretical essay that has the overall aim to identify and analyze the most…”
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  2. 2
    Management and behavior
    by Gómez Fulao, Juan Carlos
    Published 2004
    “…A contemporary vision of managerial administration is presented in the following essay. Behavioral…”
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