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  1. 1
    Principles of marketing /
    by Kotler, Philip
    Published 1994
    “…Prentice-Hall,…”
    Ver en el OPAC del Koha
    Libros
  2. 2
    Dirección de la mercadotecnia : análisis, planeación, implementación y control. /
    by Kotler, Phillip
    Published 1993
    “…Prentice-Hall Hispanoamericana,…”
    Ver en el OPAC del Koha
    Libros
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