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Prentice hall hispanoamericana,
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CONSUMIDOR
CLASE SOCIAL
1
COMPORTAMIENTO INNOVADOR
1
CONSUMO
1
DINAMICA DE GRUPO
1
EDUCACION DEL CONSUMIDOR
1
ESTRATEGIA DE DESARROLLO
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ESTRUCTURA DE MERCADO
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ESTUDIO DE MERCADO
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FAMILIA
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INDUSTRIA HOTELERA
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LIDERAZGO
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MARKETING
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PROTECCION DEL CONSUMIDOR
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TURISMO
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1
Comportamiento del consumidor
by
Schiffman, Leon G.
,
Kanuk, Leslie Lazar
Published 1987
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Prentice
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2
Mercadotecnia para hotelería y turismo
by
Kotler, Philip
,
Bowen, John
,
Makens, James
Published 1997
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Prentice
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Hall
Hispanoamericana
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Facultad de Humanidades y Ciencias Sociales
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Bowen, John
1
Kanuk, Leslie Lazar
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Kotler, Philip
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Makens, James
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Schiffman, Leon G.
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