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Influences and effects of subliminal advertising consumption decision
Published 2004“…Varied perceptions take place in consumers, which are constantly varying.Not all receive the same message in the same way, and some perceive the same, giving them more importance than others.For this research, this study was carried out in the city of Posadas (Province of Misiones - Argentina) to determine if the behaviour of managers, religious leaders, journalists and politician consumer segments, go through or do not go through mental processes, as influenced by communication strategies, to perceive the different trade market offers and to become consumers.The economic weight of advertising, in these latter times, has reached great proportions, and produces very quick, and spectacular effects.While products multiply and hundreds of new ones appear, the means also become prolific.Adding to this the great social changes, it is easy to understand the complex task of advertisers in the modern world.Technologically satellites, (communications via Internet), have been the most important communicational revolution of the end of the last century.The future of advertising will not only be bound to its own creative capacity, but to the speed and certainty with which they adapt themselves to the new means, many of which still do not exist.Not only will the new means be challenging, but also the new products, many which have not yet even been designed, nor thought of, will arise as demands of new and unheard of societies, of which the consumer becomes the leading character. …”
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Políticas sociales y acción social 10 estudios de caso
Published 2006Ver en el OPAC del Koha
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Determinantes de la elección de centro educativo por parte de los padres
Published 2003Get full text
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Estimación por intervalos de la mediana con estimadores de razón y de diferencia
Published 2002Get full text
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Aplicación de la programación compromiso a la gestión de listas de espera quirúrgicas de un hospital público
Published 2002Get full text
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La producción de la yerba mate : La cercana tragedia de la yerba mate
Published 1936Ver en el OPAC del Koha
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Microfinance in Argentina: A sistematic literature review
Published 2019“…Finally, we summarized those works that focus on the economic situation of Argentine microfinance market and which are published in these databases. …”
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Determinantes de la producción de conocimiento administrativo en escuelas de negocios de America Latina
Published 2021Get full text
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Educación y mercado de trabajo en la Provincia de Tucumán
Published 1996Ver en el OPAC del Koha
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Crecimiento y desequilibrios regionales un modelo espacial para México /
Published 2005Get full text
Libros Digitales