Principles of marketing /

Principles of marketing /

Bibliographic Details
Main Author: Kotler, Philip
Other Authors: Armstrong, Gary
Format: Libros
Published: New Jersey : Prentice-Hall, 1994.
Edition:6a. ed.
Subjects:
MARKETING
MERCADO
COMPETENCIA ECONOMICA
UNDERSTANDING MARKETING
PROCESS OF MARKETING
ANALYZING MARKETING OPPORTUNITIES
SELECTING TARJET MARKETS
DEVELOPING THE MARKETING MIX
MANAGING THE MARKETING EFFORT
EXTENDING MARKETING
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