Relationship between the socioeconomic, sociodemographic and BTL publicity factors in the incidence of childhood obesity in Cuenca-Ecuador
An exploratory-descriptive research was developed to determine the influence that BTL, advertising and electronic media had on children and their parents when choosing food products. Two research methods were applied. A qualitative research gathered information through focus group, interviews with e...
| Main Authors: | , , , |
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| Format: | Online |
| Language: | Spanish English |
| Published: |
Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2019
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| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/306 |