Nominal scale as alternative service quality evaluation: Study case of Hacienda Bugambilias hotel, Mexico
Service quality is commonly measured with instruments that use the Likert scale corresponding to a qualitative variable (ordinal or nominal) that in turn is associated with a quantitative one (discrete or continuous) as an approximate to be able to carry out operations and comparisons, which has gen...
| Main Authors: | , |
|---|---|
| Format: | Online |
| Language: | Spanish English |
| Published: |
Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2022
|
| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/522 |