Market segmentation by psychographic criteria: an essay on the main psychographic theoretical approaches and its relationship with performance criteria
This article is a theoretical essay that has the overall aim to identify and analyze the most striking features of the criterion of market segmentation through psychographic, and to establish a parallel between behavioral targeting. In terms of methodology, literature review and an exploratory (seco...
| Main Authors: | , |
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| Format: | Online |
| Language: | Spanish English |
| Published: |
Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2014
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| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/544 |