CRM as a tool for customer service in the organization

The service is the fundamental experience that takes place in the contact between the organization and the customer. From the adequately perform of this relationship depends retention or loss of a customer. Therefore, it is imperative that organizations visualize the service as the essential element...

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Bibliographic Details
Main Authors: Montoya Agudelo, César Alveiro, Boyero Saavedra, Martín Ramiro
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2012
Subjects:
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/557