Influences and effects of subliminal advertising consumption decision
One of the main factors that impact on consumption is advertising. Varied perceptions take place in consumers, which are constantly varying.Not all receive the same message in the same way, and some perceive the same, giving them more importance than others.For this research, this study was carried...
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| Format: | Online |
| Language: | Spanish English |
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Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2004
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| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/622 |