Marketing relacional : un nuevo enfoque para la fidelización y seducción del cliente /

Bibliographic Details
Main Author:	Reinares Lara, Pedro J.
Other Authors:	Ponzoa Casado, José Manuel (autor.), Alvarez, Javier (prologuista.)
Format:	Libros Digitales
Language:	Spanish
Published:	Madrid : Pearson Educación, 2002.
Edition:	2a. edición.
Subjects:	Marketing. Customer relations. Relationship marketing. Libros electronicos.
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