Marketing /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary, Benassini, Marcela (Reviewer), Escalona Garcia, Roberto Luis (tr.)
Format:	Libros
Language:	English Spanish
Published:	México : Pearson Educación de México, 2001.
Edition:	8a. ed.
Subjects:	MARKETING MERCADO CONSUMIDOR ENTENDER EL MARKETING PROCESO DE MARKETING PLANEACIO ESTRATEGICA Y EL PROCESO DE MARKETING MARKETING GLOBAL INVESTIGACION Y SISTEMAS DE INFORMACION DE MARKETING MERCADOS DE CONSUMIDOR COMPORTAMIENTO DE COMPRA Y LOS CONSUMIDORES DIRECCION DE MARKETING
Online Access:	Ver en el OPAC del Koha

Internet

Ver en el OPAC del Koha

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