Bottom-up marketing : la táctica dicta la estrategia /

Bibliographic Details
Main Author:	Ries, Al
Corporate Author:	SWAP, S. A. Consulting Internacionales (tr.)
Other Authors:	Trout, Jack, Peralba Fortuny, Raùl (prol.)
Format:	Libros
Language:	Spanish
Published:	Madrid : McGraw-Hill, 1989.
Edition:	[1ed. rev]
Subjects:	MARKETING TENDENCIAS DROGAS ESTRATEGIAS AVON GENERAL MOTORS EVALUAR ESTRATEGIAS PROGRAMA DE MARKETING CONTROL RESULTADOS
Online Access:	Ver en el OPAC del Koha

Internet

Ver en el OPAC del Koha

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