Bottom-up marketing : la táctica dicta la estrategia /

Bottom-up marketing : la táctica dicta la estrategia /

Bibliographic Details
Main Author: Ries, Al
Corporate Author: SWAP, S. A. Consulting Internacionales (tr.)
Other Authors: Trout, Jack, Peralba Fortuny, Raùl (prol.)
Format: Libros
Language:Spanish
Published: Madrid : McGraw-Hill, 1989.
Edition:[1ed. rev]
Subjects:
MARKETING
TENDENCIAS
DROGAS
ESTRATEGIAS
AVON
GENERAL MOTORS
EVALUAR ESTRATEGIAS
PROGRAMA DE MARKETING
CONTROL
RESULTADOS
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