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|d 202
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| 020 |
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|a 8476156634
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| 040 |
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|c FCE
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| 041 |
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|a spa
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| 080 |
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|a 658.8
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| 100 |
1 |
0 |
|a Ries, Al
|
| 245 |
1 |
0 |
|a Bottom-up marketing :
|b la táctica dicta la estrategia /
|c Al Ries, JackTrout; prólogo de Raúl Peralba Fortuny; traducción SWAP, S,A. Consulting Internacionales
|
| 250 |
|
|
|a [1ed. rev]
|
| 260 |
|
|
|a Madrid :
|b McGraw-Hill,
|c 1989.
|
| 300 |
|
|
|a 151 p.
|c 25 cm.
|
| 504 |
|
|
|a contiene índice de contenido - prologo - indice
|
| 653 |
|
|
|a MARKETING
|
| 653 |
|
|
|a TENDENCIAS
|
| 653 |
|
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|a DROGAS
|
| 653 |
|
|
|a ESTRATEGIAS
|
| 653 |
|
|
|a AVON
|
| 653 |
|
|
|a GENERAL MOTORS
|
| 653 |
|
|
|a EVALUAR ESTRATEGIAS
|
| 653 |
|
|
|a PROGRAMA DE MARKETING
|
| 653 |
|
|
|a CONTROL
|
| 653 |
|
|
|a RESULTADOS
|
| 700 |
1 |
0 |
|a Trout, Jack
|
| 700 |
1 |
0 |
|a Peralba Fortuny, Raùl
|4 prol.
|
| 710 |
|
|
|a SWAP, S. A. Consulting Internacionales
|4 tr.
|
| 942 |
|
|
|c LIB
|2 udc
|h 658.8
|i R559
|6 6588_R559
|