Principles of marketing /

Bibliographic Details
Main Author:	Kotler, Philip
Other Authors:	Armstrong, Gary
Format:	Libros
Published:	New Jersey : Prentice-Hall, 1994.
Edition:	6a. ed.
Subjects:	MARKETING MERCADO COMPETENCIA ECONOMICA UNDERSTANDING MARKETING PROCESS OF MARKETING ANALYZING MARKETING OPPORTUNITIES SELECTING TARJET MARKETS DEVELOPING THE MARKETING MIX MANAGING THE MARKETING EFFORT EXTENDING MARKETING
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