Cita APA

Kotler, P., & Armstrong, G. (1994). Principles of marketing (6a. ed.). Prentice-Hall.

Citación estilo Chicago

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 6a. ed. New Jersey: Prentice-Hall, 1994.

Cita MLA

Kotler, Philip, and Gary Armstrong. Principles of Marketing. 6a. ed. Prentice-Hall, 1994.

Warning: These citations may not always be 100% accurate.