Kotler, P., & Armstrong, G. (1994). Principles of marketing (6a. ed.). Prentice-Hall.
芝加哥风格引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 6a. ed. New Jersey: Prentice-Hall, 1994.
MLA引文Kotler, Philip, 与 Gary Armstrong. Principles of Marketing. 6a. ed. Prentice-Hall, 1994.
警告：这些引文格式不一定是100％准确.