Principles of marketing /

Principles of marketing /

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Kotler, Philip
Rannpháirtithe: Armstrong, Gary
Formáid: Libros
Foilsithe / Cruthaithe: New Jersey : Prentice-Hall, 1994.
Eagrán:6a. ed.
Ábhair:
MARKETING
MERCADO
COMPETENCIA ECONOMICA
UNDERSTANDING MARKETING
PROCESS OF MARKETING
ANALYZING MARKETING OPPORTUNITIES
SELECTING TARJET MARKETS
DEVELOPING THE MARKETING MIX
MANAGING THE MARKETING EFFORT
EXTENDING MARKETING
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