Custome lifetime value clv : la medida de rentabilidad de crm /
CRM (Custome Relationship Management) es la filosofia de negocio focalizada en el Cliente, que busca identificar, atraer y retener a los clientes más valiosos, para conseguir un crecimiento rentable y sostenible en el tiempo. El CLV (Customer Lifetime Value, o Valor de Vida del Cliente) es la medida...
Main Author: | Bongiorni, Gisela |
---|---|
Format: | Analiticas |
Language: | Spanish |
Published: |
Buenos Aires :
la Ley,
2006.
|
Subjects: | |
Online Access: | Ver en el OPAC del Koha |
Similar Items
-
CRM as a tool for customer service in the organization
by: Montoya Agudelo, César Alveiro, et al.
Published: (2012) -
Factors that limit customer value in touristic facilities, as perceived by managers and specialists
by: Zambrano Cancañón , Carlos Ernesto, et al.
Published: (2019) -
Factors that limit customer value in touristic facilities, as perceived by managers and specialists
by: Zambrano Cancañón, Carlos Ernesto, et al.
Published: (2020) -
Cálculo infinitesimal de varias variables
by: Burgos, Juan de (Burgos Román)
Published: (2008) -
Customer experience clave de éxito de una estrategia CRM /
by: San Segundo, Ángel, et al.
Published: (2003)