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|a FHyCS
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|a Kotler, Philip
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|a García de Madariaga Miranda, Jesús
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| 100 |
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|a Flores Zamora, Javier
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|a Bowen, John
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|a Makens, James
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| 245 |
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|a Marketing turístico
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| 250 |
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|a 5a. ed
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| 260 |
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|a Madrid
|b Pearson Educación
|c 2011
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| 300 |
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|a 797 p.
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|a INDUSTRIA TURISTICA
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|a ESTUDIO DE MERCADO
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|a CONSUMIDOR
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|a PUBLICIDAD
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