Marketing relationship and trading in the relationship between service providers, health operators and final customer: the search for an integrating model

The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship betwee...

Полное описание

Библиографические подробности
Главные авторы: Carneiro, Carlos André Silva, Tañski , Nilda Catalina
Формат: Online
Язык:испанский
Опубликовано: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2012
Предметы:
Online-ссылка:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666