Marketing relationship and trading in the relationship between service providers, health operators and final customer: the search for an integrating model
The marketing relationship finds similarities with the concept of cooperative bargaining, the purpose of this is to find solutions to mutual gains with long-term vision. Within this approach, we sought to build an integrative model of relationship marketing and negotiation in the relationship betwee...
| Main Authors: | , |
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| Format: | Online |
| Language: | Spanish |
| Published: |
Universidad Nacional de Misiones - Facultad de Ciencias Económicas
2012
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| Subjects: | |
| Online Access: | https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/666 |
Relationship between currency offer and the local economic growth