Forgotten effects in the design of a political campaign

The political campaign prior to an election has as its objective to place the candidate in A winner s position. To carry that out, a group of experts meet to design the strategies that will highlight, to the voters, those qualities that distinguish him from the rest of the candidates. To achieve the...

Descripció completa

Dades bibliogràfiques
Autor principal: Sarasola, Marta
Format: Online
Idioma:espanyol
Publicat: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2003
Matèries:
Accés en línia:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/684