SWOT analysis of the use of competitive intelligence in small enterprisesin the clothing industry

SWOT analysis of the use of competitive intelligence in small enterprisesin the clothing industry

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Much of existing studies analysing Competitive Intelligence (CI) practices have been conducted within the context of large organizations, which tend to have complex CI models. However, despite the importance of CI in small and medium enterprises (SMEs), IC practices have been underexplored within th...

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Bibliographic Details
Main Authors: Labra Salgado, Omar Salim, Rivera Gonzalez, Gibrán, Reyes García, Juan Ignacio
Format: Online
Language:Spanish
English
Published: Universidad Nacional de Misiones - Facultad de Ciencias Económicas 2016
Subjects:
Competitive Intelligence; SMEs; SWOT Analysis; Clothing Industry.
Inteligencia Competitiva; PyMEs; Análisis FODA; Industria del Vestido.
Online Access:https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/88

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https://visiondefuturo.fce.unam.edu.ar/index.php/visiondefuturo/article/view/88

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